Dr Cindy Heo
Associate Professor of Revenue Management at EHL
How Revenue Management Works in Hotels
Airlines were the first ones to adopt revenue management. Hospitality businesses went on to perfect it. This is because the...
Dr Cindy Heo
Reading Time: 20 min
How Airbnb and short-term rentals reshape rural and urban communities
In less than two decades, short-term rentals have thoroughly transformed the hospitality industry, wresting 15% market share from...
Dr Cindy Heo
Reading Time: 5 min
Could revenue management solve hospitality’s labor shortage?
After suffering the effects of COVID-19 for several long years, the tourism and hotel industries are now fully entering the...
Dr Cindy Heo
Reading Time: 3 min
How hoteliers are using AI for Revenue Management
Hotel revenue management is the process of optimizing revenue by predicting demand and setting prices accordingly, most commonly...
Dr Cindy Heo
Reading Time: 4 min
3 winning Revenue Management strategies, plus new skills for hoteliers
Revenue management (RM) is concerned with maximizing the revenue performance of an asset by setting different prices and...
Dr Cindy Heo
Reading Time: 2 min
Revenue Management: Using Data Integration
As the practice of revenue management (RM) continues to evolve, industry professionals should increasingly look to use their RM...
Dr Cindy Heo
Reading Time: 3 min
Total Revenue Management: Beyond Number Crunching
Industry practitioners and revenue management (RM) educators are in agreement: there is a great shortage of well-qualified...
Dr Cindy Heo
Reading Time: 3 min