Dr Florent Girardin
Assistant Professor of Marketing at EHL
Quiet Luxury: The Art of Understated Wealth
In the world of luxury, ostentatious logos and loud statements of wealth are becoming rather ‘has been’. A quieter form of luxury...
Dr Florent Girardin
Reading Time: 3 min
An Insight Into the State of Luxury Branding Today
The concept of what makes a luxury brand an attractive option worth buying into is undergoing a massive mind shift. This is...
Dr Florent Girardin
Reading Time: 3 min
Bernard Arnault Falls in Love with Tiffany!
Press speculation about a non-binding takeover approach by LVMH for Tiffany & Co was confirmed by both parties on 28 October 2019.
Dr Florent Girardin
Reading Time: 2 min