Dr Meng-Mei Maggie Chen
Assistant Professor of Marketing at EHL
‘Hospitality Vibes’: Human Interaction at the Heart of the Industry
Societal changes, COVID-19, talent shortages and digitalization have created a perfect storm for the hospitality industry. The...
Dr Meng-Mei Maggie Chen
Reading Time: 7 min
Destination winning strategy: Competing on authentic experience
What can tourist destinations learn about the experience economy, where human engagement is leveraged specifically to create a...
Dr Meng-Mei Maggie Chen
Reading Time: 4 min
Healthcare Industry: Employee happiness is key to patient happiness
Human interaction is more important than ever as society recovers from COVID-induced social changes and welcomes the arrival of...
Dr Meng-Mei Maggie Chen
Reading Time: 7 min
What are customer acquisition costs and why is it important to calculate them?
This article lays out why it's important to differentiate distribution costs from customer acquisition costs (CAC). Distribution...
Dr Meng-Mei Maggie Chen
Reading Time: 2 min
Destination marketing: how to use images to promote a destination
A picture is worth a thousand words! A picture is worth a thousand potential visitors to a destination! Destination marketing...
Dr Meng-Mei Maggie Chen
Reading Time: 2 min
Catering to Asian guests' preferences
On January 22nd, 2023, millions of people around the world will be gathering to ring in the Lunar New Year – this year honoring...
Dr Meng-Mei Maggie Chen
Reading Time: 2 min
4 Lessons the Hotel Industry Can Learn from The Digital Giants
2017 marked the 10thanniversary ofAirbnb's creation and the digital giant celebrated its rapid expansion by releasing its...
Dr Meng-Mei Maggie Chen
Reading Time: 5 min
Four Seasons, Hilton, The Ritz-Carlton: Luxury Hotels in Digital
According to New York-based consulting firm Gartner L2, Four Seasons, Hilton, The Ritz-Carlton and Fairmont account for some of...
Dr Meng-Mei Maggie Chen
Reading Time: 4 min
Marketing Strategy: Exploring Niche Markets in Hospitality
Distribution challenges for the hotel industry include the rising cost of customer acquisition, the ownership of customer data,...
Dr Meng-Mei Maggie Chen
Reading Time: 4 min
Marketing Trends in Hospitality: from Technology to Niches
Over the past year, Google made major inroads into the travel and tourism sector, changing the layouts of Google Flights and...
Dr Meng-Mei Maggie Chen
Reading Time: 2 min