Abigail Ward
Digital Communication Consultant, EHL
Hotel Direct Booking Strategies That Actually Work
For small to mid-sized hotels, direct bookings are a game-changer. By bypassing third-party platforms like OTAs, hotels can save...
Abigail Ward
Reading Time: 7 min
Exploring the Resort Business Model
Unlike hotels that often focus primarily on rooms and short-term stays, resorts operate as complete ecosystems designed to...
Abigail Ward
Reading Time: 7 min
Sensory Marketing for Hotels: a Powerful Loyalty Builder
Sensory marketing has been used by some of the world’s biggest brands for decades. Famous examples range from the iconic sound of...
Abigail Ward
Reading Time: 6 min