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Ana McFee
Business Development Senior Manager - Consultant at EHL
Experience Economy
How to validate a Service Concept during Service Design: 5 step guide
You've conducted your research through interviews, questionnaires, or surveys. All the data is in order. You've studied and...
Ana McFee
Reading Time: 6 min
Hospitality
Understanding consumer behavior: how to influence the decision-making process
Understanding the consumer decision-making process is integral to influencing the outcome of consumer behavior. The consumer...
Ana McFee
Reading Time: 9 min
Professional Development
Team Management: Overcoming bias in the workplace
As a manager, you need the flexibility to make split-second decisions, day in and day out, tracking advancement on various...
Ana McFee
Reading Time: 6 min
Hospitality
What is E-Marketing?
There are over 27 million hotels in the world, which means that organizations interested in capturing the attention of customers...
Ana McFee
Reading Time: 3 min
Hospitality
Why do creative people become Hospitality stars?
If you’re a creative person, you might think that a career in the hospitality industry would put an end to your inspiration and...
Ana McFee
Reading Time: 4 min
Experience Economy
Neuroscience: How can it help you reach Service Excellence?
For businesses to build strong, lasting connections with customers, they must first understand what drives their...
Ana McFee
Reading Time: 6 min
Experience Economy
Customer Service and Recovery via Social Media
More than half of the world’s population currently uses social media. People turn to the various platforms to connect with...
Ana McFee
Reading Time: 7 min
Foodservice
Starting a Food Business: Build Your Marketing Chops for Success
How to build a successful marketing strategy that’s relevant for today’s digital age. Have you ever wondered why some restaurants...
Ana McFee
Reading Time: 4 min
Professional Development
How to design a training center to teach customer service soft skills
Nowadays, the service industry is very competitive, and the way a business differentiates itself and offers service to its...
Ana McFee
Reading Time: 3 min
Experience Economy
Are you marketing to your guests’ five senses?
Sensory marketing has been used by some of the world’s biggest brands for decades. 35 percent of Fortune 500 companies have...
Ana McFee
Reading Time: 2 min
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