How to reposition hotel real estate: A methodology
Ever-changing market factors, including external economic forces, shifting demand patterns and changing competitive pressures,...
Jochen de Peuter-Rutten
Reading Time: 7 min
What makes an effective digital marketing strategy and how to craft one?
Over the past decades, marketing practice has increasingly focused on creating online interactions between organizations and...
Dr Valentina Clergue
Reading Time: 5 min
Virtual Tourism: Gimmick or Gamechanger?
Virtual tourism: Sounds like a gimmick at best, and a dystopian disruptor at worst. But is it really bad for the industry? It...
Natacha Reymond
Reading Time: 10 min
How to fix the hospitality labor shortage & welcome back employees
On November 22, 2021, EHL hosted the International Advisory Board (IAB) conference on campus. This was the first IAB meeting...
EHL Faculty
Reading Time: 2 min
Virtualization and diversification: looking beyond the hotel bed
Since the turn of the twenty-first century, "technology" has been the buzzword that’s been said to death – and it’s not going...
Kimberly Yoong
Reading Time: 5 min
Internet of Things in the Hospitality Industry
The Internet of Things (IoT) is quietly reshaping how hotels, restaurants, and travel services operate. By connecting everyday...
Beatrice Venturini
Reading Time: 6 min
The Rosewood Hotel Group challenge: IT innovation by EHL
As part of the Hospitality Technology Strategy elective, taught to last year students at Ecole hôtelière de Lausanne, senior IT...
Ian Millar
Reading Time: 4 min
Sustainable hotels and The Black Sheep Inn: An example to follow
Although the number of hotels and inns claiming to be sustainable keeps increasing, in reality how many of them are good examples...
Dr Peter Varga
Reading Time: 3 min
3 winning Revenue Management strategies, plus new skills for hoteliers
Revenue management (RM) is concerned with maximizing the revenue performance of an asset by setting different prices and...
Dr Cindy Heo
Reading Time: 2 min
Hotel branding: 4 strategies to take your hotel brand to the next level
Seldom businesses can thrive nowadays without carefully-planned marketing strategies: not to say in the hospitality industry...
Jennifer Luo
Reading Time: 5 min